Drafting Press Releases with AI | AI & Integrations | Crafted Call
Drafting Press Releases with AI
Gallery OwnersUpdated Jun 11, 2026
Announcing a show takes a polished press release — and a blank page is the slowest part. Crafted Call can draft one for you from the exhibition you've already built. The Draft Press Release tool turns your exhibition's title, dates, venue, description, and artists into a professional, AP-style draft in seconds, which you can then edit, save, and share.
Where to Find It
The tool lives in the exhibition editor.
Open the exhibition you want to announce
Go to the Tools tab
Under Publish & Share, choose Draft Press Release
The press release dialog opens, ready to generate.
How It Uses Your Exhibition Data
The draft is built from information already on the exhibition, so the better your exhibition details, the better the draft. Frida draws on data such as:
Exhibition title and description (and curatorial statement, if present)
Run dates — start and end
Venue and location — venue name, city, state, and country where available
Participating artists and notable artworks
Your organization's name, description, and website for the boilerplate
Tip: Fill in your exhibition's dates, location, and description before generating. The AI can only write from what's there — sparse details produce a sparse draft.
Generating a Draft
In the dialog:
Choose a format:
Long-form Press Release — a full AP-style release with headline, dateline, body, and boilerplate.
Summary / Brief — a condensed two-to-three paragraph version for quick distribution.
Social Media Blurbs — short, platform-specific posts for Twitter, Instagram, and Facebook.
Add a media contact (optional) — name, email, and phone to print at the bottom of the release. (Not shown for the social format.)
Add custom boilerplate (optional) — paste your own "About your organization" paragraph, or leave it blank to have it generated from your organization's details.
Click Generate
The draft is created from your exhibition data and , so you won't lose it.
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Editing the Draft
After generation, the draft opens in an editor where you can refine it freely:
Adjust the headline and body
Tighten wording, fix facts, and add anything the AI couldn't know
Save your changes
Your edits are stored alongside the generated draft.
Reusing Saved Drafts
Every draft you generate for an exhibition is kept. When you reopen Draft Press Release, a Previously Saved list shows your earlier drafts. From there you can:
Open a saved draft to review or keep editing it
Delete drafts you no longer need
This makes it easy to keep one release per show, or to generate variations (long-form for press, social blurbs for your channels) and manage them in one place.
Using and Sharing the Release
Once the draft reads the way you want, copy the text out of the editor to:
Email it to press contacts and partners
Post the social blurbs to your channels
Adapt it for your website or newsletter
Review Before You Publish
AI-drafted content is a strong starting point, not a finished, ready-to-send document. Always review and personalize before it goes out:
Verify every fact — dates, venue, artist names, prices, and the spelling of everyone involved.
Check the media contact and boilerplate read correctly for this announcement.
Add your voice — a quote, a unique angle, or context the AI couldn't know makes a release land.
Read it once more end to end before sending. You are the editor; the AI is your first-draft writer.
Troubleshooting
Generation failed or returned an error.
Try again — generation occasionally retries on its own. If it keeps failing, simplify your inputs (for example, remove a very long custom boilerplate) and retry.
The draft is thin or generic.
Add more detail to the exhibition first — a fuller description, run dates, venue, and participating artists — then regenerate.
I want to start over.
From the editor you can regenerate a fresh draft, or open a previously saved one from the list.
