Meet Frida: Your AI Assistant | AI & Integrations | Crafted Call
Meet Frida: Your AI Assistant
Gallery OwnersUpdated Jun 12, 2026
Frida is the AI assistant built into Crafted Call. She lives in the app with you, understands your gallery's data, and can both answer questions and get things done — looking up information and carrying out real actions on your behalf through a conversation. Think of her as a knowledgeable teammate you can ask in plain language instead of clicking through menus.
What Frida Can Do
Frida works across the same areas you do, using your organization's live data. Depending on your role and plan, you can ask her to:
Look things up — open calls and deadlines, submissions, jury progress, artworks, exhibitions, members, payments and statements, financial summaries, and more.
Manage calls — find a call, check its details, and help you set one up.
Work with submissions and juries — review where submissions stand and check jury scoring progress.
Handle marketing — help you put together and send email campaigns to your subscribers.
Answer how-to questions — Frida searches the Crafted Call help center and answers specifically, with links to the right pages.
Frida always works inside the organization you're currently in and respects your permissions — she can only do what your role allows. When data spans multiple galleries, she uses the exact organization on each record so nothing is mis-attributed.
Note: Frida is generally available. Her exact capabilities depend on your plan and your role in the organization, so the set of actions she can take for you may differ from another user's.
Finding and Launching Frida
Look for Ask Frida wherever you are in the app:
The Ask Frida button — a floating chat bubble in the corner of the app — opens the chat panel from any page.
Press the ? key anywhere to open the panel quickly.
Ask Frida links and buttons appear in context across the product (including the help center) and open the panel pre-loaded with a relevant question.
Type your question or request, and Frida replies in the panel. She explains what she's doing as she goes and summarizes results in plain language rather than dumping raw data.
Example Things to Ask
"Which of my calls are open right now, and when do they close?"
"When's the opening reception and artwork drop-off for the spring show?"
Was this article helpful?
"How many submissions came in last week?"
"Where does jury scoring stand for the photography call?"
"Summarize last month's statement."
"Help me draft and send an email campaign to my subscribers about the new exhibition."
"How do I publish a call?"
Tips for Good Prompts
Be specific. Name the call, exhibition, or time period you mean — "the photography call," "last month," "this quarter."
Say the outcome you want. "Send a campaign announcing X to subscribers" gives Frida a clear goal to confirm with you.
Give missing details when asked. If Frida needs one more piece of information, she'll ask — answer and she'll continue.
One thing at a time. A focused request is easier to get right than a long list bundled together.
You Stay in Control
Frida is built so that you approve anything consequential before it happens:
Reading data is automatic. Look-ups happen immediately so you get fast answers.
Changes require your approval. When Frida wants to take an action that creates, updates, deletes, sends, or processes something, she shows a confirmation card describing exactly what she'll do. Nothing happens until you click Approve, and the request expires on its own if you don't.
Sensitive actions are clearly flagged. Higher-risk operations (like payouts or refunds) are marked distinctly and run through their own preview and confirmation steps.
What to Double-Check
Frida is helpful and accurate, but she's still an AI assistant — verify before you rely on the output:
Read the confirmation card carefully before approving an action, especially anything involving money, emails to people, or deletions.
Spot-check figures and dates for important decisions against the underlying page or report.
Review drafted content (such as email campaigns) before it sends — treat Frida's text as a strong first draft to edit, not a finished publish.
If Frida says she's unsure, take that at face value and confirm in the app.
Troubleshooting
I don't see the Ask Frida bubble.
Try pressing ? to open the panel. On smaller screens the bubble may be hidden — use an in-context Ask Frida link instead.
Frida says she can't do something.
She only acts within your role's permissions and your organization. If you expected access, check your role or ask an organization owner or admin.
Frida couldn't find recent data.
Be explicit about the time frame and the specific call, exhibition, or space, then ask again.
